Messaging and persuasion in a crisis
Guest speaker Brendan Riley, partner, Brunswick
Submit “What Should They Do?” papers
Crisis Chats
Team Project Discussions
Assignments for Class 10:
Students prep for Crisis Chats
Research guest speaker Megan Newhouse, chief deputy communications director, GE
“5 Strategies to Support Your Employees Through a Crisis,” Wei Zheng
“6 Signs Your Corporate Culture is a Liability” Sarah Clayton
“Building a Culture That Can Withstand a Crisis,” by John Katsos, Jason Miklian, and Patrick L. McClelland
Class 9